AAA received the highest numerical Equity Score among auto insurance brands included in the 2016 Harris Poll EquiTrend® Study, which is based on opinions of 97,120 U.S. consumers ages 15 and over surveyed online between December 22, 2015 and February 1, 2016. Your opinion may differ. "Highest Ranked" was determined by a pure ranking of a sample of auto insurance brands.